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Research papers

Breach the innovators' final frontier

This paper addresses the values of, and applications for, a new qualitative research approach that uncovers consumers' innermost emotional drivers for product and brand choice. It is also an innovative process that encourages participants to be truly...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Karin Wood, Mick Williamson
November 10, 2002
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Citation

Wood and Williamson (2002a, November 10). Breach the innovators' final frontier. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breach-the-innovators-final-frontier


Research papers

To find opportunities in the youth market

This paper will be presented by Yo! (Youth Opinion International). With contributions from CWA Ltd (UK); the Institut de l' Enfant (France) and Research Data Inc (USA). The paper will draw upon a long history of child and youth research in our...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Mick Williamson
June 15, 1992
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Citation

Williamson, M. (1992a, June 15). To find opportunities in the youth market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market


Research papers

The co-ordination of the research and creative functions in a large advertising agency

Ogilvy & Mather Limited is a large UK advertising agency, part of a group which includes large agencies in three other countries with smaller offices in a further three countries. Six months ago the London agency reorganised the way in which...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Authors: Mick Williamson, Julia Ann Burdus
Company: Ogilvy
June 1, 1966
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Citation

Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-co-ordination-of-the-research-and-creative-functions-in-a-large-advertising-agency